Do Vendor Listing Plans With Feature Limits Require In-App Purchase?

Hello, I’m seeking clarification on In-App Purchase requirements for a marketplace vendor app offering real-world, offline services. We plan to offer paid vendor listing plans (Free, Silver, Gold, etc.) that provide business benefits such as increased visibility, analytics, and also include feature limits like the number of images a vendor can upload to their business profile and enhanced dashboard views. These plans are intended to support vendors’ real-world businesses and do not provide digital content to consumers. Does gating vendor features such as image upload limits or dashboard capabilities require Apple In-App Purchase under App Store Review Guideline 3.1, or can such vendor plans be processed using a third-party payment gateway as account-based service tiers?

Thank you for your post. We recommend that you sign up for a session with App Review during the weekly Meet with Apple event. Sign in with your Developer ID and select "Request a one-on-one App Review consultation". A member of the App Review team will help you with your questions regarding the review process and the App Review Guidelines.

Do Vendor Listing Plans With Feature Limits Require In-App Purchase?
 
 
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